Success Story : Petit Bateau sees a 3% increase in conversions with optimised pages
French brand Petit Bateau improves its conversion rates by 3% simply by reducing the loading times if its e-commerce websites.
Market
Fashion
Traffic
6M page views per month
Conversions
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CONTEXTE
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Contexte
Petit Bateau was born in Troyes, France, more than 125 years ago. The brand has always been innovation driven: whether at the product level (creator of the panties) or regarding strategy, in particular with digital. Their digital staff is not part of the Retail or international department, it is managed in a “startup” mode to make sure it remains innovative.
Petit Bateau generates 300 million euros in sales and the brand is present worldwide: Europe, Japan, China…
A few months ago, the e-commerce website met with speed related issues. The problem has been growing in same time as mobile use is growing.
For the brand, the mobile website accounts for 50% of traffic in France, 85% of traffic in Japan and 75% in Italy.
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Goals
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Goals
The goal of Petit Bateau is to improve the speed of its website for desktop and mobile, to improve the user experience and eventually the conversion rate.
The key indicator chosen by Petit Bateau is the average loading time tracked on Google Analytics. Petit Bateau also measured the effects of optimisations by analysing the conversion rates.
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Deployment
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Deployment
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Support
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Support
Once the solution was put into practice in all countries, Fasterize’s technical teams spotted several issues that had not been noticed during the initial test. That’s when the team support was reinforced: for several weeks, Fasterize helped the technical teams of Petit Bateau to migrate the load balancing part of their infrastructure.
Considering that the store applications use the same elements as the website, but with much greater technical constraints (including security), the implementation of Fasterize must take this into account and the choice of CDN also becomes a structuring element. Fasterize chooses and sets up for Petit Bateau an Anycast CDN that can easily be authorised by the brand’s Information systems division.
The Fasterize teams continue to support the brand in each of its important actions: sales, birthdays, private sales …
Contexte
Petit Bateau was born in Troyes, France, more than 125 years ago. The brand has always been innovation driven: whether at the product level (creator of the panties) or regarding strategy, in particular with digital. Their digital staff is not part of the Retail or international department, it is managed in a “startup” mode to make sure it remains innovative.
Petit Bateau generates 300 million euros in sales and the brand is present worldwide: Europe, Japan, China…
A few months ago, the e-commerce website met with speed related issues. The problem has been growing in same time as mobile use is growing.
For the brand, the mobile website accounts for 50% of traffic in France, 85% of traffic in Japan and 75% in Italy.
Goals
The goal of Petit Bateau is to improve the speed of its website for desktop and mobile, to improve the user experience and eventually the conversion rate.
The key indicator chosen by Petit Bateau is the average loading time tracked on Google Analytics. Petit Bateau also measured the effects of optimisations by analysing the conversion rates.
Deployment
Support
Once the solution was put into practice in all countries, Fasterize’s technical teams spotted several issues that had not been noticed during the initial test. That’s when the team support was reinforced: for several weeks, Fasterize helped the technical teams of Petit Bateau to migrate the load balancing part of their infrastructure.
Considering that the store applications use the same elements as the website, but with much greater technical constraints (including security), the implementation of Fasterize must take this into account and the choice of CDN also becomes a structuring element. Fasterize chooses and sets up for Petit Bateau an Anycast CDN that can easily be authorised by the brand’s Information systems division.
The Fasterize teams continue to support the brand in each of its important actions: sales, birthdays, private sales …
Results
You too can take advantage of all the benefits
of an automatically optimized site:
They testify…
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